Project Goals
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Build brand awareness quickly
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Humanize the attorneys and staff
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Create content that people actually want to watch — even in the legal space
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Increase community recognition for the firm
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Drive more engagement, messages, and inquiries
Rather than relying on overly formal legal content, we developed a strategy rooted in authentic office culture, educational moments, and relatable short-form videos that position the firm as both competent and personable.
Our Strategy
We created a mix of reels featuring:
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Attorneys and paralegals in everyday, humorous scenarios
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Workplace interactions and behind-the-scenes moments
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POV reels from the perspective of clients, staff, or attorneys
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Relatable “legal life” humor that builds audience connection
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Educational snippets disguised as entertaining content
This approach helps the firm stand out from typical law-firm marketing by showing a real, trustworthy, down-to-earth team.
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The tone we established is:
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Confident but approachable
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Professional but not stiff
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Friendly, humorous, and relatable
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Easy for the community to engage with
This voice reinforces trust and comfort — major factors in choosing an injury lawyer.
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Because the firm moved from Loris → Carolina Forest, we incorporated social posts that:
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Announce the new office
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Encourage former clients to reconnect
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Introduce the firm to Myrtle Beach residents
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Build credibility through experience and attorney milestones
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We integrated educational content into trending formats so viewers learn:
What to do after an accident
What happens if medical treatment is delayed
How uninsured driver claims work
Without feeling like they’re being lectured — a key factor in social retention.
Based on the last 30–60 days of Reels performance
Documented Results
Even with a small follower count (63), the account is performing well above industry averages for early-stage law-firm growth.
High-Performing Reel Examples
5,874+
When the limits are met for our client
2,793+
Explaining uninsured driver scenarios
2,514+
When the client didn't seek medical attention…
1,332+
When you see your boss followed you on social media
968+
POV: You passed the bar exam!
919+
Appreciation for paralegals
853+
Parking lot / client arrival POV
820+
Paralegal + receptionist dynamic
706+
Attorney desk reaction reel
Growth & Impact
Increased Local Awareness
Reels routinely reach far beyond the follower count, helping Joseph's Injury Lawyers quickly gain visibility in the Carolina Forest / Myrtle Beach area.
Stronger Community Connection
The engaging, humorous tone makes viewers feel familiar with the attorneys and staff — a major advantage when someone suddenly needs an injury lawyer.
More Conversations & Inquiries
As content grows, viewers increasingly use DMs to ask about consultations, case questions, next steps after an accident, and what qualifies as a claim.
Major Engagement on Milestone Posts
Reels celebrating Brock passing the bar exam generated strong engagement and positive sentiment — reinforcing professionalism and trust.