Real-World Example: Sawgrass Pediatric Dentistry
Fun-Focused Social Strategy • Community Engagement • Authentic Pediatric Brand Voice
Sawgrass Pediatric Dentistry partnered with Dove Media Marketing to build a social media presence that truly reflects who they are: a bright, patient-centered, pediatric dental office with a highly engaging team and a joyful, community-first culture.
Project Goals
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Build trust with families — fast
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Show the heart behind the dentist, the team, and the care
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Create content parents actually want to watch — even about dentistry
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Grow community recognition across Myrtle Beach and beyond
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Drive more engagement, appointment requests, and family referrals
Instead of relying on overly clinical dental content, we crafted a strategy rooted in real family moments, kid-friendly education, and authentic glimpses into daily life at Sawgrass Pediatric Dentistry.
Our Strategy
We developed a reel strategy that highlights the Sawgrass staff in:
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Fun, child-friendly, trend-based content
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Team dances, transitions, and comedic moments
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“Day in the life” clips that show what makes the practice feel welcoming
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Real interactions with patients (with parental permission) that build trust and credibility
These reels capture the heart of the practice — friendly, fun, and patient-focused.
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We created a consistent, cheerful aesthetic that aligns with Sawgrass’s pediatric identity:
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Soft, kid-friendly colors
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Clean typography for announcements and testimonials
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Highlights that organize content into patient love, team moments, events, and office updates
This improves brand recognition and helps parents easily find the content they care about.
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We monitor and support engagement by:
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Responding to comments
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Maintaining a positive, welcoming tone
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Interacting with parents to build long-term trust
This turns social media into a true extension of the patient experience.
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We produce content that speaks to parent concerns, patient comfort, and the family-friendly culture of the practice — making Sawgrass more than just a dental office, but a brand that families feel connected to.
Based on the last 30–60 days of Reels performance
Documented Engagement Results
Sawgrass reels consistently achieve strong organic reach and engagement, with videos regularly performing above typical industry benchmarks for pediatric practices.
Some examples include:
7,300+
I’m looking for a new pediatric dentist for my kid…
6,698+
Team transition reel
2,498+
How it feels when everyone loves the doctor
2,021+
She’s distracting
Growth & Impact
Strong Increase in Community Visibility
Parents increasingly discover Sawgrass through reels, especially those featuring staff humor, team dynamics, and kid-friendly moments.
A Stronger Pediatric Brand Story
Content now clearly communicates what makes Sawgrass different. A warm environment, a caring team, and a vibrant community culture
Higher Engagement from Parents & Local Families
Sawgrass content sparks conversations, shares, and saves — helping the practice stay top-of-mind for Myrtle Beach-area parents.
Positive Patient Experience Reinforced Online
When parents see the cheerful staff and supportive environment, it increases trust and lowers anxiety about bringing their children in for care.