Real-World Example: Winyah Dental Group
Viral Short-Form Video Strategy • Organic Growth • Reputation Management
Winyah Dental Group, a multi-location dental practice in Georgetown and Pawleys Island, SC, partnered with Dove Media Marketing to transform their social media into a powerful growth engine.
Before we stepped in, their content was inconsistent, under-leveraged, and didn’t fully reflect the personality, culture, and quality of care the practice is known for.
Project Goals
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Build trust with patients — quickly
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Show the people behind the practice, not just the procedures
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Create content patients actually enjoy — even in the dental world
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Increase community recognition for Winyah Dental Group
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Drive stronger engagement, appointment requests, and patient loyalty
Rather than relying on stiff, overly clinical dental messaging, we developed a strategy centered on authenticity, education, and real practice culture.
Our Strategy
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Relatable workplace and patient scenarios
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Trending audio and sounds
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Light-hearted humor that still aligns with a professional medical brand
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Fun, highly shareable, and instantly recognizable content
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Branded colors, fonts, and templates
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Consistent voice, captions, and calls to action
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Highlight covers and story organization that feel polished and intentional
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Unified presence for Georgetown and Pawleys Island offices
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Monitored and responded to comments and messages
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Approachable and responsive presence
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Active participation in the online community
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Created branded testimonial graphics
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Streamlined how patients share feedback
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Real reviews front and center
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All achieved with $0 in paid ads
Viral Performance
Additional reels consistently landing in the tens of thousands to hundreds of thousands of views.
Some examples include:
10M+
When the patient arrives 15 minutes late…
4.8M+
That one coworker that's always singing
3.3M+
When you finally get to go on vacation with your work besties
Growth & Impact
Major Increase in Brand Visibility
Their content now reaches well beyond their immediate area, boosting local name recognition and expanding their audience.
Higher Engagement & Stronger Community
Comments, shares, and saves have increased significantly as followers connect with the humor and authenticity of the team.
Steady Follower Growth
Their follower count continues to grow as new users discover the practice through viral and high-performing reels.
More Patient Inquiries Through Social
Direct messages now regularly include questions about appointments, services, and availability—turning social media into a real lead and relationship channel.
What This Means for Your Business
This case study isn't about getting lucky with one viral video. It's about building a repeatable system:
Strategic short-form video concepts that fit your brand ∣ Active engagement and reputation management
Whether you're a dental practice, law firm, med spa, property management company, or local service business, we can build a custom social media and reputation strategy tailored to your goals.